About Us

Spirit of the Herbs was created in 2013 from a fire burning within to connect with the moon, explore with the plants and spark the senses naturally with handmade wellness products. The Celtic and Wise Woman traditional folk-methods of extraction and infusion are the foundation of our herbal alchemies.

We let our carefully selected medicinal herbs and oils sit for a full lunar cycle (4 weeks minimum). This allows the constituents, terpenes, volatile oils, essential oils and cannabinoids in the hemp plant and other medicinal herbs to extract to their fullest potential. This unique process of extended infusion time, alongside handcrafting with great intention as our ancestors once did, is the essence of our products. 

"The Wise Woman Tradition is an ancient and global heritage of women's healing ways (Ehrenreich, 1973). It recognizes the many years women were the primary health care providers for their families and communities before the development of organized health care delivery systems. Women are still the primary caregivers globally, seeing their families through health and illness, and the ongoing transitions of birth, life, and death.

The Wise Woman Tradition honors female skills and wisdom. It views the world like a holograph, an interconnected web of life. It incorporates a framework in which the health of the caregiver is as important as the health of the client, and actually contributes to the client's health. One's well being-emotional, mental, physical, and spiritual-is intrinsic to providing the quality of compassionate care that supports healing in another.

Wise Woman ways focus on healing through nourishment of one's whole being; body, mind, heart, and soul. These ways folIowan adage of natural healing: to accomplish healing, interfere with nature as little as possible. The vitality of the life force itself will do the healing when it is supported and strengthened through the nourishment that bodies need to function optimally" - Robin Bennett 

Time and time again, we have seen Full Spectrum HIGH CBD products support family, friends and those around us in ways we couldn’t have imagined possible. Spirit of the Herbs recognizes the benefits of Cannabis, in all of its forms, as true medicine. By combining medicinal Herbs and CBD we will continue to find an endless world of nourishing and supportive remedies for the body.

We use organic, locally sourced materials and create items with positive energy and love. We work as a small team of friends in Denver, CO to handcraft small batches of each item with intention. These boutique CBD body products are made with the empowerment of the fellow human in mind, from our hearts to yours.

Meet Holly!

CEO & Creator

Holly Hoops (Holly Hill) is the owner and creator of Spirit of the Herbs. She was born and raised in Norfolk, Va and moved to Denver, Colorado in 2011. She began exploring her dance with the Herbs in 2012. A dear friend led her to her first herbal class at Moondance Botanicals, an apothecary in Denver. Holly immediately knew this realm of knowledge had been calling her soul and completely immersed herself into classes and workshops. There she completed Herbcraft and Spiral Path with herbalist and friend, Tonja Reichley.

At this point, Holly had managed a Medical Cannabis Dispensary for two years and witnessed the endless benefits of Cannabis and CBD within her patients she worked with. She began to take on creating herbal products on a regular basis and discovered that she especially loved making healing salves with medicinal herbs and Full Spectrum CBD Hemp Flowers. She began sharing these salves with the community and before she knew it she couldn't keep them on the shelves! This is when Spirit of the Herbs Apothecary, LLC (est. 2013) came to life. In 2016 she decided to deepen her knowledge and attend the 500-Hour program with Herbalism Roots at Denver Integrative Massage School. There she gained a whole new perspective of plant and human synergy, and how we can work together to heal and support our bodies naturally.

In September 2017, she had the amazing opportunity to join Tonja for Pilgrimage in Ireland. She loved it so much she went back to Ireland for 2 more weeks in June 2018 for Herb School and went again the following July 2019 for her own personal exploration. She experienced the plants she loves thriving in their natural habitats and connected with the SPIRIT of the herbs in a way she never knew was possible. She learned it is not about using 100 herbs, one way, but learning how to use one herb, 100 ways.

Holly is now a certified 750+ Hr Community Herbalist and continues her education frequently. It is her life mission to empower those who seek a healthier lifestyle to find their support within the herbs, tinctures, salves, oils and teas and beyond. To encourage others to connect with plants and herbs on all levels spiritual, metaphysical and scientific. 

Holly is married to her amazing husband, Willy and they live happily in Denver with their three cats, Onyx, Nebula and GG.

Holly deeply reveres the elements, the celtic pantheon, the universe and the sacred turning of the Wheel of the Year. You can often find her creating and crafting anything and everything, frolicking in her garden or manifesting under a full moon. She released her first herbal education book "The Enchanted Herbarium: A Coloring Book for Curious Plant Lovers" - get your copy on this website!

Meet Monika!

Director of Operations

Originally from Norfolk, VA -Monika spent most of her childhood rolling in the waves on the shores of Virginia Beach and exploring a portion of the world with her family. Her summers were spent selling shave ice by the beach from the age of 7, which ironically instilled a marvelous work ethic within her that is unlike any other. Despite her dreams of becoming a veterinarian or an entomologist, Monika found herself enthralled with the joys and challenges of retail for 10 years.

Having a keen eye for detail along with an impeccable knack for organizing, Monika quickly became successful in the retail stores that she managed. She has been married to the love of her life, Matt for 10 years, and together they have two strapping young men Sydney and Felix. In the summer of 2018, Monika came out to Colorado to help her best friend of 20 years, Holly, organize and fine-tune her quickly growing and very successful business - Spirit of the Herbs.

After realizing the incredible team they made together along with seeing the potential growth that would occur, Monika and Holly had the most fantastic idea. In October 2018, Monika and her family packed up their home in Portsmouth, VA to relocate to Westminster, Colorado for her to become the Director of Operations for her best friend’s company! One of Monika’s favorite perks of working for Spirit of the Herbs? “Being a part of a mission that is helping others, help themselves and working side by side with my best friend [Holly] is also a pretty rad too!!” -Monika enthusiastically says.

Monika's organizational skills, attention to detail and thriving ideas are unsurpassed. She is a key element to making our business thrive.Monika and her family are very active and enjoy exploring all of the amazing adventures that Colorado has to offer! Another fun fact aboutMonika— she LOVES the 90’s – music, TV shows, clothing you name it! She also has a vast knowledge of movies, trivia, and entertainment. Show tunes and musicals are also her absolute favorites!

Meet Sandra!

Team Herbalist & Bath Bomb Queen!

Sandra is originally from the snowy city of Buffalo, NY but moved to the college town of Tuscaloosa, AL with her family when she was 14 years old. Growing up, she loved to dance and from the time she was 4 until the age of 18 she did everything from ballet to jazz to tap, though she found she loved tap the most. She lived in Tuscaloosa until she moved to Auburn to study cultural anthropology at Auburn University in 2003. She also wanted to be closer to her love Allen who, at that time, lived 3 hours away.

In 2007 she took her love of natural medicine one step further and became certified in Complementary and Alternative Medicine. She found aromatherapy to be her favorite course and continues to make her own blends to this day for everything from shingles to pain relief. Sandra and Allen moved to Colorado in 2013 where she began working at a Denver dispensary with Holly thus beginning a lifelong friendship and an amazing work relationship. She managed there for 2 years until eventually leaving to concentrate on her biggest job ever: becoming a mom.

Sandra has an adorable 3 year old named Presley. By the age of 2 Presley already had been to 12 of her daddy’s concerts! He plays drums for The Disco Biscuits and she absolutely loves watching her daddy play music! Sandra loves her family, friends, music, dancing and her job. Her and her husband live on a farm and have 2 llamas named Lucy and the Dalai Llama. She admits to being a crazy football fan so much so that when her and Allen started dating Allen realized how important it was to her so he decided he would also love it and picked a favorite team.

She has always had a profound curiosity for anything that has to do with people and their cultures.Sandra loves making hand-crafted CBD products for the masses as she herself suffers from fibromyalgia and has found CBD to be a life-saver. Her favorite Spirit of the Herbs product is the salve though she uses most everything on a regular basis. Her favorite product to make are the bath bombs. She recently formulated the scent for Spirit of the Herb’s newest bath bomb, "Hope"! Sandra loves her job and enjoys utilizing the knowledge and skills she acquired years ago to help people heal.Her absolute favorite things to do are going to concerts, traveling and exploring with her family and spending time with her friends. She has an intense love of music and says there isn’t any genre she doesn’t love, though she admits to loving gangsta rap the most and death metal the least! 

Meet Erin!

Social Media Extraordinaire

Erin recently moved to Denver, CO from Richmond, VA. She lived in Richmond for nearly 14 years although she spent most of her childhood moving from state to state. She has lived in over 10 different states including Texas, Pennsylvania, and Kentucky (where she was born).

Erin graduated from Virginia Commonwealth University with a degree in Fashion Merchandising in 2015. Shortly after graduation, she spent time traveling through Europe for the summer. In September of 2015, she set out to Sydney, Australia where she would work as an Au Pair for about 7 months. After this adventure, Erin returned home where she started her clothing business, Gemini’s Trunk, selling vintage clothing out of a replica Shasta Camper. She also began learning to create handmade clothing and up-cycled pieces with her sewing machine.

During this time, Erin also became interested in holistic health and wellness. She began working a second job at a holistic spa part-time to learn more and later became Reiki level one certified.

In 2020, Erin began working at a local shop in Richmond that sold all locally made art, jewelry, gifts, and more. She was able to see her own vintage and handmade pieces at this shop and also ran their social media accounts.

The combination of Erin’s love for holistic health and knack for social media is what ultimately led her to her opportunity to work for Spirit of the Herbs. She hopes that by working with this company she can continue to expand her own knowledge about herbs and CBD.